Wrap Your Presence in Levi’s® this Holiday: Refined Rocker Styles for Her

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It’s just about time to move those swimsuits to the back of your closet and get ready for winter. This season, the Levi’s® brand wants you to show up and show stop in our holiday collection, worthy of the most festive soirees. A fusion of bold metallics, techno prints, classic tailoring and delicate textures, our women’s line offers classic styles reimagined with unexpected edge and modern charm.

Get dressed, go out and give… it’s the holidays!

Details Magazine @ Midnight : Barrel Art Collection

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[Article by: Elyssa Canoza | Photos by: Owen Geronimo]
On November 6th, we joined Herradura’s creative journey in San Francisco with Details Magazine. They gathered together some of the Bay Area’s creative artists to celebrate a night of unique sculptures, good music, delicious drinks, and great food at Terra Gallery. 
 
Local artists created sculptures that took inspiration from Herradura Tequila. The artwork offered unique features with interesting stories behind them. In addition to unique artwork, there was also a live performance by indie pop band, Youngblood Hawke. It was an eventful night filled with inspiring art, great music, and tasty bites. Thanks to both Herradura Tequila and Details Magazine for throwing an amazing event. Checkout the ‘Barrel Art’ images: HERE.

LE TOTE: Your Closet. Expanded.

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[ Photos & Article by: Brandy Saldana/ Will Bake for Shoes & Priya Sachdeva/  Pri Fixe]
LE TOTE invited select fashionistas and bloggers to the trendy cafe, Bun Mee in the heart of the Fillmore for treats of all kinds. Guests were invited to snack and sip as LE TOTE unveiled their own treats for the holiday season, including a sneak peak at holiday merchandise. This event is one of many the company plans on having to get better acquainted with the community and share their service.
Think Netflix for your closet. For only $49 a month, you receive a Tote with 3 different pieces of clothing and 2 pieces of jewelry.
Once you’re done with your TOTE, you can send it back and get your next one in a matter of just a day or two. You can go through many TOTES in one month and if you really can’t bear returning a certain piece, you have the option to buy your items. LE TOTE will only charge you once they receive your TOTE back and if an item is missing. Once you’re ready to sign up, you are given your very own LE TOTE stylist and a LE TOTE profile based likes and dislikes. The LE TOTE experience allows you to like things on the site to place in your closet or in queue as potential future pics. LE TOTE recently amped up their consumer experience and continues to seek out ways to make the process more efficient. For example, now you no longer can just “love” items to place in your closet, but you can now rate your Tote. LE TOTE is taking those extra steps to find out what best suits their clients, what styles are most fitting and relevant to them based on their personal tastes.
No need for an actual makeover…just one for your closet!

AISF’s StyleWOW 2013 

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[Photo Source: Paige Powell] Article by Esther Lee Leach : Esther-lee.com

The Art Institute of California (AI) recently held their annual StyleWOW student fashion show at the San Francisco Design Center. This year, the university welcomed London Fashion Week Founder and their newest instructor, Michael Rosen, to produce the style spectacular. In front of a full crowd of fashion journalists, industry professionals and fellow students, fourteen graduates displayed their collections on the runway. The show opened with AI alumnus menswear designer Justin Jamison, who is now the designer in residence at the recently launched San Francisco Fashion incubator program sponsored by Macy’s.

He was followed by Mikaela Roscana whose collection was ‘inspired by that devil may care attitude’ and who showed standout pieces with the trendy cutout styles that is now popular on international runways. Other student designers included Rie Yamamoto, Christopher Maracha, Katy Buchmuller, Sade Wallace, Anacelia Castro, Poem Brasaga, Francisco Rodriguez, Emmanuelle Hertel, Joshua Ugarte, Lauren Barisic, Josh Charles, Fiona Leung and the last of the night Hieu Nguyen. The Best of Show award was given to Nguyen whose breathtaking gowns captured the support of the audience and the judges Apeksha Ambaram, Bacca da Silva and Owen Geronimo

Check out the photo album HERE

Complacency Kills Hosted Sandro’s San Francisco Opening Reception

[ Photos by: Owen Geronimo/ FashionTechPR]

Sandro Paris was born in 1984 and opened its first boutique on Rue Vieille du Temple in the heart of the Marais. It has grown to be a label known for feminine, versatile dressing. Today, Sandro has a huge global following with 202 boutiques worldwide. The Sandro Men’s shops first launched in the Marais and Saint Germain des Pres areas. The shops have been thought of like a jewel box combined with simple and trendy features. The stores have herringbone floors, painted mirrors and more than 190 styles, along with a selection of art books and music, providing the comfort of a British club, while offering it pieces of the season. Sandro opened the doors to its first two freestanding stores in New York City! The men’s and women’s designer clothig stores are located at 415 Bleecker Street, NYC.  

DETAILS Magazine Presents a One Night Only Event

Herradura Barrel Art Collection to Benefit Creative Capital’s Professional Development Program for Artists

LOUISVILLE, Ky.Sept. 4, 2013 /PRNewswire/ — Since 1870, Tequila Herradura has been crafting what many consider to be the finest tequila in the world. This year, Herradura will be sharing its history, heritage and passion for crafting the finest tequila with art aficionados nationwide through the “Herradura Barrel Art Collection.” Leveraging its long established art platform in Mexico, Herradura invited and challenged 80 artists in eight US cities (New YorkLos AngelesChicagoAtlantaSan FranciscoAustinMiami and Santa Fe) to re-craft, transform and reinvent a Tequila Herradura barrel into a work of art.

(Photo: http://photos.prnewswire.com/prnh/20130904/LA73893

A jury-selected piece of work from each of the eight cities will be awarded $10,000 and an invitation to the final competition being held in Miami in early December, where the finalist barrels will be auctioned off and the creator of the winning Herradura Barrel Art piece will receive a $100,000 prize, one of the largest monetary prizes in the contemporary art world.

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Birchbox San Francisco Event

Birchbox would like to invite you to an exclusive happy hour on Tuesday, October 29th from 6:30 p.m. to 8:30 p.m. at The Office. Join Birchbox for signature spirits and tasty bites in celebration of Birchbox Man, a monthly subscription service designed to let you discover the best lifestyle and grooming products, with editorial advice on how to use your new gear and a personalized shop to purchase products you liked. Must RSVP to attend. 

Scoop NYC to Celebrate the Store Opening in San Francisco

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Join Scoop NYC on Thursday, October 24th from 6:00 - 8:00 pm to celebrate the opening in Scoop NYC in San Francisco. The event will be hosted by Erin Hiemstra of Apartment 34 and Julia Engel of Gal Meets Glam. Enjoy cocktails, small bites and shopping. 10% of the evenings proceeds will benefit Aim High. @ScoopNYC #SCOOPsf will be the social media information for the event. Scoop NYC San Francisco, 21 Grant Avenue, 6:00 - 8:00 pm, Please RSVP through Fashion GPS.


San Francisco Fashion Week: Avant-Garde & Couture

[Article & Photos by: Caity Shreve/ MoiContreLaVie]

When I meditate on the word “couture” I envision a rustic, artist-filled Paris in the 20′s. I think of Coco Chanel working tirelessly with her team to create a custom tweed suit for a very special client. I think of families that share the secrets to their flawless handmade lace from generation to generation. I think of designers taking pride in their work, managing every single detail, overseeing all of the steps. I think of delicate fabrics, intricate designs, and hours upon hours of diligent work.

Now marry that concept with that of avant-garde design and you’re taking that one-of-a-kind eye for detail and those personal touches that couture is known for and applying them to designs that are modern, fresh, and boundary-pushing.

That my friends – Is a match made in heaven. Now take a look at some of the amazing pieces that were shown during San Francisco Fashion Week’s Couture & Avant-Garde showcase and see this magical combination come to life before your eyes!